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EXHIBIT 10.10

ENDORSEMENT AGREEMENT

THIS ENDORSEMENT AGREEMENT ("Agreement") is effective as of this 1st day

of December 2003, by and between GREG NORMAN, of 501 North A1A, Jupiter, FL

33477 ("Norman") AND RITZ INTERACTIVE, a Delaware Corporation with offices at

2010 Main Street, Suite 400, Irvine, California 92614 ("RII"). (Each or both of

which shall hereinafter be referred to as the "PARTY" or "PARTIES,"

respectively).

RECITALS:

RII desires to obtain the right to use the name, likeness, and endorsement

services of Norman in connection with the advertisement and promotion of RII's

e-commerce website.

The endorsement by Norman of RII's e-commerce website and business is of

commercial value.

RII and Norman wish to enter into an agreement to cooperate and coordinate

the marketing of Norman's endorsement with RII's e-commerce website and

business.

NOW, THEREFORE for and in consideration of the foregoing, and the mutual

covenants and agreements set forth herein, the Parties hereby agree as follows:

1. DEFINITIONS.

The following terms shall be defined in the Agreement as follows:

a) "CONTRACT PERIOD" means that period of time commencing on December

1, 2003 and terminating on November 30, 2008 unless sooner

terminated or extended under this Agreement.

b) "CONTRACT YEAR" means a 365 (or 366 if applicable) day period,

commencing on December 1, 2003.

c) "CONTRACT TERRITORY" shall be worldwide.

d) "E-COMMERCE PORTAL" shall mean, any e-commerce websites owned and/or

operated by RII during the Contract Period, including, but not

limited to, those websites ("Existing Websites") listed in Schedule

A attached hereto; provided, however, except for the Existing

Websites (which will always be deemed included within the E-commerce

Portal), the E-commerce Portal shall not include any non Existing

Websites of RII ("Future Websites") to the extent such Future

Websites are competitive with any websites owned or operated by

parties with whom, after the date of this Agreement, Norman enters

into a business relationship as to the sale of goods, products or

services competitive with goods, products or services offered for

sale on the Future Websites.

e) "NORMAN IDENTIFICATION" shall mean any words, symbols, photographic

or graphic representations, and Norman's signature, statements by

Norman or combination thereof which identify Norman such as, for

example, Norman's name, voice, nickname, likeness, and anything else

that identifies Norman. Subject to the terms of Paragraph 2 hereof,

the Norman Identification shall not include the Shark Logo owned by

Great

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White Shark Enterprises, Inc, and exclusively licensed to Reebok

International Ltd.

f) "RIGHTS" shall mean all of the endorsement rights, services and

other rights and benefits granted to RII in this Agreement

(including the right of personal and advertising services as stated

in Paragraph 7 of this Agreement).

g) "RII COMPETITOR" is any person or entity that in any way competes

with the RII E-commerce Portal.

h) "RII PARTIES" is RII, Ritz Camera Centers, Inc., and any Affiliates

of RII. For purposes of this Agreement, "AFFILIATES" means any other

person or entity that directly or indirectly through one or more

intermediaries, controls, is controlled by or is under common

control with, RII.

i) "$" shall mean the lawful currency of the United States of America

unless otherwise specified.

2. ENDORSEMENT AND GRANT OF RIGHTS. During the Contract Period:

a) Subject to the terms of Paragraph 7 below, Norman will provide and

make available to RII the services, initiatives and programs

described in Schedule B attached hereto (the "Endorsement

Services"); and

b) Norman grants to RII the exclusive right and license (the "License

Rights") to use the Norman Identification during the Contract Period

and throughout the Contract Territory in connection with the

advertisement and promotion of RII and the E-commerce Portal;

RII acknowledges that those companies whose products RII sells

through its E-commerce Portal, i.e., Nikon, Shimano, (or private

label), are not permitted to utilize the Norman Identification, in

either a direct or implied fashion, to suggest that Norman endorses

their products or services. The License Rights are exclusive to RII

and the E-commerce Portal.

3. EXCLUSIVITY. Norman expressly agrees and undertakes that:

a) The right to use the Norman Identification has not been previously

granted nor will it be granted to anyone other than RII for use

during the Contract Period within the Contract Territory in

connection with the advertisement, promotion and sale of products

and services which are the same as or similar to any of the

E-commerce website listed in Schedule A;

b) Norman will not enter into any arrangement or agreement, which

enables any RII Competitor to sponsor or in any way to be seen to

support or be endorsed by Norman (whether by using the Norman

Identification, Norman providing services similar to the Norman

Services, or otherwise) during the Contract Period within the

Contract Territory. Notwithstanding the foregoing, it is understood

that Norman will be free to enter into an affiliation with

interactive groups/entities which are predominantly content based,

i.e., Sportsline, AOL, and further that Norman shall be free to

enter into an affiliation with companies whose products RII sells

through its E-commerce Portal;

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Anything herein to the contrary notwithstanding, RII shall not have the right to

utilize the Norman Identification except to the extent specifically authorized

by this Agreement.

4. GRANT OF RII STOCK OPTIONS. Concurrent with the execution of this Agreement,

RII will grant to Norman an option (the "Stock Option Agreement") entitling

Norman, upon Norman's full vesting under the terms and conditions described

therein, to purchase one million five hundred thousand (1,500,000) shares of the

common stock of RII, which amount represents approximately five percent (5%) of

the issued and outstanding shares of the capital stock of RII determined on a

fully diluted basis as of the date of this Agreement.

5. FURTHER ENDORSEMENT RELATIONSHIPS.

Without limiting any aspects of this Agreement, the Parties agree to discuss in

good faith Norman's involvement in additional activities not covered by this

Agreement, which could be of mutual benefit.

6. PAYMENTS.

Norman may elect to have payments due Norman hereunder made by check, wire

transfer, or bank transfer. Unless such election is made in writing, all

payments shall be made by check, drawn to the order of Norman or its designated

entities and delivered to Bessemer Trust Company of Florida, 222 Royal Palm Way,

West Palm Beach, FL 33480. Past due payments (i.e., payments due more than

thirty (30) days after RII's receipt of the applicable invoice) shall bear

interest at the rate of one (1%) percent per month.

7. NORMAN'S ENDORSEMENT SERVICES AND OUTSIDE PERSONAL APPEARANCES.

(a) Subject to Norman's schedule (taking into account his professional golfing

and other business and personal activities) and Paragraphs 7 (b) and (c)

below, Norman shall make himself and Norman's Personnel (as defined below)

available from time to time during the Contract Period at his Principal

Place of Business (as defined below) in connection with the performance of

Endorsement Services.

(b) To the extent that RII requests that Norman appear at a location other

than his Principal Place of Business (an "Outside Personal Appearance") in

connection with the performance of Endorsement Services other than those

specified in Paragraphs 1 and 2 of Schedule B, Norman will make himself

available to RII for one (1) full day each Contract Year. The timing and

place of such Outside Personal Appearance(s), and any personal and service

days in addition to those stated herein shall be at the discretion of

Norman and subject to further compensation as agreed between Norman and

RII.

(c) To the extent that RII requests that Norman make an Outside Personal

Appearance in connection with the performance of the Endorsement Services

specified in Paragraph 2 of Schedule B, Norman will make himself available

to RII for up to five (5) full days during the term of this Agreement. Any

personal and service days in addition to those stated herein shall be at

the discretion of Norman and subject to further compensation as agreed

between Norman and RII.

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(d) For each Outside Personal Appearance to be made by Norman under Paragraphs

(b) and (c) of this Paragraph 7:

i) RII shall reimburse Norman for all reasonable first class

out-of-pocket expenses incurred by Norman. Without limitation to the

foregoing, RII will reimburse Norman for his air travel expenses (A)

which for purposes of Outside Personal Appearances made by Norman

under Paragraph (b) of this Paragraph 7, shall be calculated at a

rate of either (1) four thousand ($4,000) dollars per hour for

operation of Norman's private aircraft or (2) one thousand five

hundred ($1,500) dollars per hour for operation of Norman's private

helicopter and (B) which for purposes of Outside Personal

Appearances made by Norman under Paragraph (c) of this Paragraph 7,

shall (unless otherwise agreed) be calculated at a first class

ticket rate. Norman shall be provided with superior hotel suite

accommodation and standard rooms for four (4) members of Norman's

staff.

ii) RII shall give Norman not less than thirty (30) days' nor more than

sixty (60) days notice of the time and place RII desires Norman to

appear at an Outside Personal Appearance.

iii) No such Outside Personal Appearance day shall exceed a total of

twelve (12) hours including travel time.

(e) To the extent that RII requests that Norman make an Outside Personal

Appearance in connection with the performance of the Endorsement Services

specified in Paragraph 1 of Schedule B, Norman will make himself available

so as to be able to properly discharge (in accordance with good corporate

practices) his duties as a member of RII's Board of Director. RII

represents that prior to the effective date of this Agreement, whenever

possible and s


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