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Exhibit 10.1

EZCORP ANNOUNCES NEW AGREEMENT TO ACQUIRE VALUE FINANCIAL SERVICES

AUSTIN, Texas (September 16, 2008) ¾ EZCORP, Inc. (Nasdaq: EZPW) announced today that it has entered into a new merger agreement to acquire 100% of the equity ownership of Value Financial Services, Inc (“Value”). The agreement is a successor to negotiations between the companies that were terminated on August 8, 2008, and then recommenced in late August.

In the merger agreement, EZCORP agrees to exchange three-quarters of a share of EZCORP’s Class A Non-voting Common Stock (“EZPW”) for each of the approximate 6,646,000 shares of Value’s common stock. EZCORP also agrees to pay cash consideration of $11.00 per share in lieu of EZPW shares for up to 20% of the outstanding Value shares.

Assuming today’s EZPW closing price of $16.35 and that 20% of the Value shares are acquired with cash, the purchase price will be approximately $115.9 million plus potential contingent payments. This purchase price is comprised of $79.8 million paid to Value shareholders, assumption of estimate


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