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DOCUMENT TITLE:  AMENDED AND RESTATED MARKETING AND PROMOTIONS AGREEMENT December 31, 2007 .
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ARTICLE II - MARKETING AND PROMOTION OF BLUEGREENS
2.1 - General.
2.2 - Term.
(a) - Advertising.
(b) - Terms of Advertising.
(c) - Consideration; Expenses.
(d) - Restrictions.
(a) - Grant of License.
(i) - The total amount of Licensed
(ii) - All Licensed Spaces shall be
(c) - Additional Space.
(d) - Purpose of Floor Space
(e) - Exclusivity /
(f) - Radius Restriction.
(g) - Use of Licensed Space.
(h) - Personnel.
(i) - Shop Licensors Rights to
(j) - Utilities and Services.
(k) - Telephone Lines.
(l) - Alterations and Additions.
(m) - Insurance / Risk of Loss.
(n) - Destruction of Premises.
(o) - Maintenance.
(p) - Eminent Domain.
(q) - Interest of the
(r) - Consideration; Expenses.
(i) - Grant of License.
(ii) - Links from Bass Pro Website.
(iv) - Exclusivity / Non-Exclusivity.
(v) - Consideration; Expenses.
(b) - Bluegreen Website.
(ii) - Links from Bluegreen Website.
(iii) - Consideration; Expenses.
(iv) - Discontinuation.
(c) - Insurance.
(d) - Affirmation Obligations.
(i) - BP Online.
(ii) - Bluegreen.
(i) - Bluegreen has
(f) - Effect of Termination or
(a) - Bass Pro Mailing List.
(i) - Access Rights.
(ii) - Representations and Warranties.
(iii) - Exclusivity / Non-Exclusivity.
(iv) - Consideration; Expenses.
(iv) - Consideration; Expenses.
(b) - Big Cedar Mailing
(i) - Access Rights.
(i) - Access Rights.
(c) - Bluegreen Mailing
(ii) - Consideration; Expenses.
(iii) - Restrictions.
(iv) - Representations and Warranties.
(v) - Approval.
(d) - Effect of Termination or Expiration.
(a) - General.
(b) - Prospect Occupancy.
(c) - Concierge Desk.
(d) - Personnel.
(e) - Restriction.
(f) - Occupancy List.
(g) - Consideration; Expenses.
2.8 - Signage.
(a) - Bass Pro Marks.
(i) - Use of Bass Pro Marks.
(ii) - Exclusivity/Non-Exclusivity of License.
(iv) - Ownership of Bass Pro
(v) - Unauthorized Use.
(vi) - Infringement.
(vii) - Effect of Termination or Expiration.
(viii) - Reservation of Rights in the Bass Pro Marks.
(ix) - Costs.
(ix) - Costs.
(b) - Big Cedar Marks.
(iv) - Ownership of Big Cedar Marks.
(viii) - Reservation of Rights in the Big Cedar Marks.
(c) - Approval Procedure.
(d) - Subject
(e) - Each
2.10 - Preferential Treatment.
2.11 - Proprietary Information All graphics,
2.12 - Other Promotional Agreements and
(a) - Cross Promotional Strategies.
(b) - Employees.
(c) - Promotional Retail Gift Cards.
(d) - Tracker Boats.
2.13 - Lead Generation Programs.
ARTICLE III - RESTRICTIONS
3.1 - Restriction on BP/BC Marketing
(a) - During the term of this Agreement
(b) - The restrictions contained in
3.2 - Restriction on Bluegreen Marketing
(c) - Bluegreens Realization of Benefits.
ARTICLE IV - GENERATION COMMISSION
4.1 - Generation Commission.
(iv) - Notwithstanding
(b) - Tracking and Accounting for the Generation
(c) - Bluegreen
4.2 - Annual Prepayments.
(e) - After
(f) - Notwithstanding
ARTICLE V - PERMITTED USE; CONTENT; APPROVAL RIGHTS
5.1 - Permitted Use.
(a) - Bass
(c) - Once
(d) - Despite
ARTICLE VI - INDEMNIFICATION / LIMITATION OF LIABILITY
6.1 - IndemnificationBluegreen.
6.2 - Indemnification The Company.
6.3 - Indemnification Service Provider.
6.4 - Limitation of Liability.
ARTICLE VII - MISCELLANEOUS
7.1 - GOVERNING LAW.
7.2 - Submission to Jurisdiction.
7.3 - Remedies.
7.4 - Notice/Default.
7.5 - Notices.
7.6 - Assignment.
7.7 - Confidentiality.
7.8 - Good Faith Cooperation, Negotiation, Operation and
7.9 - Severability.
7.10 - Counterparts.
7.11 - Entire Agreement.
7.12 - Construction.
7.13 - No Condition Precedent.
7.14 - Time is of the Essence.
7.15 - Consideration.