View Clause Headings                                                                                                                                               HelpHelp
DOCUMENT TITLE:  AMENDED AND RESTATED MARKETING AND PROMOTIONS AGREEMENT December 31, 2007 .
ACTIONS: Here are the clause headings in the document. To view the clause, click the clause heading.To view the full document, click the "View Document" button.

View Document Back
Clause Heading
ARTICLE II - MARKETING AND PROMOTION OF BLUEGREENS
2.1 - General.
2.2 - Term.
(a) - Advertising.
(b) - Terms of Advertising.
(c) - Consideration; Expenses.
(d) - Restrictions.
(a) - Grant of License.
(i) - The total amount of Licensed
(ii) - All Licensed Spaces shall be
(c) - Additional Space.
(d) - Purpose of Floor Space
(e) - Exclusivity /
(f) - Radius Restriction.
(g) - Use of Licensed Space.
(h) - Personnel.
(i) - Shop Licensors Rights to
(j) - Utilities and Services.
(k) - Telephone Lines.
(l) - Alterations and Additions.
(m) - Insurance / Risk of Loss.
(n) - Destruction of Premises.
(o) - Maintenance.
(p) - Eminent Domain.
(q) - Interest of the
(r) - Consideration; Expenses.
(i) - Grant of License.
(ii) - Links from Bass Pro Website.
(iv) - Exclusivity / Non-Exclusivity.
(v) - Consideration; Expenses.
(b) - Bluegreen Website.
(ii) - Links from Bluegreen Website.
(iii) - Consideration; Expenses.
(iv) - Discontinuation.
(c) - Insurance.
(d) - Affirmation Obligations.
(i) - BP Online.
(ii) - Bluegreen.
(i) - Bluegreen has
(f) - Effect of Termination or
(a) - Bass Pro Mailing List.
(i) - Access Rights.
(ii) - Representations and Warranties.
(iii) - Exclusivity / Non-Exclusivity.
(iv) - Consideration; Expenses.
(iv) - Consideration; Expenses.
(b) - Big Cedar Mailing
(i) - Access Rights.
(i) - Access Rights.
(c) - Bluegreen Mailing
(ii) - Consideration; Expenses.
(iii) - Restrictions.
(iv) - Representations and Warranties.
(v) - Approval.
(d) - Effect of Termination or Expiration.
(a) - General.
(b) - Prospect Occupancy.
(c) - Concierge Desk.
(d) - Personnel.
(e) - Restriction.
(f) - Occupancy List.
(g) - Consideration; Expenses.
2.8 - Signage.
(a) - Bass Pro Marks.
(i) - Use of Bass Pro Marks.
(ii) - Exclusivity/Non-Exclusivity of License.
(iv) - Ownership of Bass Pro
(v) - Unauthorized Use.
(vi) - Infringement.
(vii) - Effect of Termination or Expiration.
(viii) - Reservation of Rights in the Bass Pro Marks.
(ix) - Costs.
(ix) - Costs.
(b) - Big Cedar Marks.
(iv) - Ownership of Big Cedar Marks.
(viii) - Reservation of Rights in the Big Cedar Marks.
(c) - Approval Procedure.
(d) - Subject
(e) - Each
2.10 - Preferential Treatment.
2.11 - Proprietary Information All graphics,
2.12 - Other Promotional Agreements and
(a) - Cross Promotional Strategies.
(b) - Employees.
(c) - Promotional Retail Gift Cards.
(d) - Tracker Boats.
2.13 - Lead Generation Programs.
ARTICLE III - RESTRICTIONS
3.1 - Restriction on BP/BC Marketing
(a) - During the term of this Agreement
(b) - The restrictions contained in
3.2 - Restriction on Bluegreen Marketing
(c) - Bluegreens Realization of Benefits.
ARTICLE IV - GENERATION COMMISSION
4.1 - Generation Commission.
(iv) - Notwithstanding
(b) - Tracking and Accounting for the Generation
(c) - Bluegreen
4.2 - Annual Prepayments.
(e) - After
(f) - Notwithstanding
ARTICLE V - PERMITTED USE; CONTENT; APPROVAL RIGHTS
5.1 - Permitted Use.
(a) - Bass
(c) - Once
(d) - Despite
ARTICLE VI - INDEMNIFICATION / LIMITATION OF LIABILITY
6.1 - IndemnificationBluegreen.
6.2 - Indemnification The Company.
6.3 - Indemnification Service Provider.
6.4 - Limitation of Liability.
ARTICLE VII - MISCELLANEOUS
7.1 - GOVERNING LAW.
7.2 - Submission to Jurisdiction.
7.3 - Remedies.
7.4 - Notice/Default.
7.5 - Notices.
7.6 - Assignment.
7.7 - Confidentiality.
7.8 - Good Faith Cooperation, Negotiation, Operation and
7.9 - Severability.
7.10 - Counterparts.
7.11 - Entire Agreement.
7.12 - Construction.
7.13 - No Condition Precedent.
7.14 - Time is of the Essence.
7.15 - Consideration.